How to Increase Engagement on Instagram & Facebook in 2025

Social media engagement isn’t just about likes and comments anymore—it’s about building real connections with your audience. As Instagram and Facebook continue to evolve, brands and creators need to stay ahead of the game to maximize engagement and grow their communities.

So, how do you boost your engagement in 2025? Let’s dive into the latest strategies that actually work!

Instagram Engagement Strategies

Understanding the Latest Instagram Algorithm Updates

Instagram prioritizes meaningful interactions and high-quality content in 2025. Here’s what matters most:

📌 Comments & Conversations: Posts that encourage discussions get prioritized.

📌 Saves & Shares: More valuable than likes, these indicate strong content relevance.

📌 Dwell Time: The longer users spend on your post, the better it ranks.

📌 Relevancy Score: Posts that align with users' interests are shown more often.

How to Adapt:

✅ Ask open-ended questions to spark discussions.

✅ Create content that encourages saves (guides, tutorials, infographics).

✅ Write compelling captions that hold attention.

✅ Use storytelling to keep users engaged longer.

Case Study: A study by Social Media Examiner found that content optimized for conversation sees a 27% higher reach than static posts.

Leveraging Instagram Reels & Stories for Maximum Engagement

Short-form videos are still king on Instagram.

Best Practices for Instagram Video Content:

🎥 Hook Viewers in the First 3 Seconds – Attention spans are short, so start strong.

🎶 Use Trending Sounds & Music – Algorithm boosts content using viral audio.

🔄 Repurpose Long-Form Content – Chop up YouTube videos into Reels & Stories.

📊 Post at Peak Engagement Hours – Use Instagram Insights to find the best times.

Example: Brands posting Reels consistently see a 22% increase in engagement compared to static posts (Meta, 2024).

Optimizing Instagram Hashtags & Captions

Hashtags and captions play a key role in increasing discoverability.

Writing Engaging Instagram Captions:

📝 Tell a Story – Narrative-driven captions perform better.

❓ Ask Questions – Direct engagement leads to more comments.

📌 Use CTAs (Call-to-Action) – Encourage users to interact (e.g., “Tag a friend!”).

Instagram Hashtag Strategy for 2025:

🔎 Mix Popular & Niche Hashtags – Reach a wider but more targeted audience.

🚀 Experiment & Rotate Hashtags – Avoid overusing the same tags.

📊 Analyze Hashtag Performance – Use tools like Hashtagify to track effectiveness.

Engaging With Your Instagram Community

💬 Reply to All Comments & DMs – Show followers you value their input.

🔄 Engage With Similar Accounts – Build relationships in your niche.

🎭 Use Polls, Quizzes & Stickers in Stories – These features boost interaction.

Example: Accounts that reply to DMs within an hour see a 48% increase in follower retention (Social Media Today, 2024).

Collaborating With Influencers on Instagram

Influencer marketing remains one of the best ways to boost engagement on Instagram.

Effective Instagram Collaboration Strategies:

🤝 Partner With Micro-Influencers – They have higher engagement rates than celebrities.

📲 Host Instagram Takeovers – Fresh content and new audiences.

🔄 Cross-Promote With Other Brands – Expand reach with brand collaborations.

Example: Brands using influencer collaborations see a 42% increase in engagement (Influencer Marketing Hub, 2024).

The Power of Instagram Live

Live video creates instant engagement and allows for direct audience interaction.

Live Content Ideas:

📢 Behind-the-Scenes Footage – Show your brand’s personality.

🎤 Live Q&A Sessions – Answer audience questions in real time.

🎁 Exclusive Announcements & Giveaways – Drive real-time participation.

Example: Live videos generate 6x more interactions than regular videos (Meta, 2024).

Facebook Engagement Strategies

Understanding the Latest Facebook Algorithm Updates

Facebook focuses on community-driven interactions and long-form content in 2025.

📌 Engagement on Group Posts: Facebook Groups posts are favored in the feed.

📌 Authentic Conversations: Posts that drive meaningful engagement rank higher.

📌 Longer Video Watch Time: Videos that keep users engaged longer get boosted.

📌 Sharing & Resharing Content: Posts that are frequently shared receive more exposure.

How to Adapt:

✅ Encourage discussions in comments by asking engaging questions.

✅ Use Facebook Groups to create an active community.

✅ Upload longer videos that hold attention.

✅ Post interactive content like polls and Q&A sessions.

Facebook Video & Live Streaming Strategies

Videos dominate Facebook’s engagement metrics.

Best Facebook Video Practices:

🎬 Native Video Uploads Perform Best – Facebook prioritizes videos uploaded directly.

📢 Captions Matter – 85% of videos are watched on mute.

🕒 Keep Viewers Hooked for at Least 1 Minute – Longer watch times help rankings.

Facebook Live Strategies:

📅 Schedule Live Streams in Advance – Build anticipation.

👥 Interact With Viewers in Real-Time – Boost engagement.

🎁 Offer Exclusive Content – Make it worthwhile for viewers to tune in.

Example: Live videos generate 6x more interactions than pre-recorded videos (Meta, 2024).

Final Thoughts

Instagram and Facebook in 2025 are all about authenticity, community, and smart strategy. By leveraging video content, AI tools, UGC, and interactive features, you can maximize engagement on both platforms.

At ABCD Group, we specialize in social media strategy, influencer marketing, and content creation to help brands dominate digital platforms. Whether you're looking to boost engagement, grow your following, or launch a viral campaign, our expert team is here to help!

FAQs

1. What is the best time to post on Instagram in 2025?

The optimal posting times vary by audience, but early mornings (7-9 AM) and evenings (6-9 PM) on weekdays generally see higher engagement.

2. How often should I post on Facebook and Instagram?

Consistency is key! Post at least 3-5 times a week on both platforms, with a mix of content types (videos, stories, static posts, etc.).

3. Do hashtags still matter on Instagram?

Yes! Using a mix of niche and popular hashtags can help increase visibility and discoverability.

4. How can ABCD Group help improve my social media engagement?

ABCD Group provides tailored content strategies, influencer partnerships, and ad campaigns to boost engagement and brand awareness.